A lot of companies and small businesses have Pages on Facebook that they use to communicate and engage with customers. The idea seems simple. People Like your Page and get Notifications that appear in their Facebook News Feed when you post. The reality is quite a ways off from this and we recently had a post on The Sentry Box Facebook Page that illustrated that quite nicely.
The store manager, Greg, posted a link to a video of someone doing a rapid-fire archery demonstration. This video is utterly unrelated to what the store does but it is a bit of fun. That link reached 94% of our fans. I’ve replaced the actually reach numbers with percentages for this discussion.
Greg’s comment is inadvertently accurate. The reach of this post is insane.